Pricing Strategy

Pricing strategy can incorporate a lot of different and important variables in order to arrive at a pricing structure that attracts the customer, but making things too complicated can be a double edge sword.

While a more complicated pricing structure can potentially lead customers into buying in a higher price points, you run the risk of confusing your customer by organizing your price around undifferentiated aspects of your business.

Typically, if price is organized around non differentiated aspects of the business, the competition will end up driving the price instead of the customer.

What variables are you using to determine price?  What information are you using to evaluate how to adjust your price?

Are you giving the customer every opportunity to perceive value when evaluating the cost of doing business with you?

There are some of the questions you should be considering.